If you’re thinking about opening up an Etsy shop, it’s a big decision. Not only are you selecting a business that you love, but you’re also choosing a place to sell your artwork. There are a lot of things to consider, and one mistake can make you lose some business. If you’re thinking about naming your Etsy shop, here are some tips to help you choose the name that will help you create a successful shop.

Every time someone asks how to make money on Etsy , I get emails from people that ask me to post the Top Secret Etsy Name I use to name my business here. Many people are afraid to start their Etsy store for fear that their name will not be trademarked or would be taken by someone else. I have over a decade of experience selling handmade items on Etsy, and have named my shop “stash-the-cash”. The name is unique, and the business is strong. This is the name I will use when I finally do stop working full-time and start making money on Etsy full-time.

Creating an Etsy shop isn’t as easy as it used to be, especially if you don’t know how to name your shop and have no idea where to start. To help you along our Etsy guide will walk you through the steps of finding a name for your shop, selecting a shop theme and choosing a shop name that will allow you to effectively develop your storefront while maintaining a competitive edge on your Etsy competitors.

If you’ve chosen to establish a company on Etsy, choosing a name for your store is arguably one of the most significant decisions you’ll make.  

Seth Godin, a marketing and leadership guru, once said:

“A brand is a collection of expectations, memories, stories, and connections that, when combined, explain why a customer chooses one product or service over another.”

This lovely message is the primary reason why picking a good Etsy store name is so essential.

It accurately represents your brand and is one of the first things consumers will notice when deciding whether or not to purchase your goods. 

If you’ve been debating what to call your Etsy store, I’ll offer you all the information you need to make an informed decision. 

In this essay, we go into the following topics:

  • The significance of a catchy Etsy store name
  • The requirements you must adhere to while naming your Etsy store
  • Factors to consider before naming your Etsy store
  • Key resources for coming up with an Etsy store name 

Disclosure of Affiliate Links

This post includes affiliate links, which means that if you click on them, I may get a small profit at no extra cost to you. I really hope you find the information in this post to be beneficial!

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What is the purpose of Etsy?

Etsy is an ecommerce site dedicated to goods that are handcrafted or antique in nature. 

Its main goal is to establish a worldwide marketplace where small companies with minimal resources may offer their goods to prospective consumers all over the globe. 

At a time when nearly everything is done by machine, Etsy takes pleasure in maintaining a personal connection and close-knit community.

Etsy is a great location to start selling your goods if you’re a new entrepreneur that is creative and artistic. 

The Value of a Good Etsy Store Name

One of the first things you’ll need to do when starting your Etsy adventure is choose a name for your Etsy store. 

This isn’t something you should hurry to make a decision on. 

Your Etsy store’s name should properly represent your brand as well as the overall identity of your shop and company. 

Potential consumers will recognize and perceive your company and goods based on the name of your Etsy store. 

It informs consumers about your company’s history, and it has the ability to build a trusting and loyal connection over time. 

As a result, choosing an Etsy store name that leaves a lasting impression, and, more significantly, one that is memorable, is critical. 

Criteria to Consider When Naming Your Etsy Store

When you first start putting up your Etsy store, you’ll be prompted to name it. 

When making this decision, Etsy offers a few fundamental guidelines that you must follow. These are the following:

  • Your store’s name can’t be longer than 20 characters.
  • You cannot have any spaces or other punctuation marks  in your store name

Aside from that, you are free to name your Etsy store anything you like, as long as it fits your brand and business strategy. 

However, it is also important to consider if the name you choose may be used across various social networking sites. 

When establishing a brand, it’s important to keep the names consistent. 

When considering how to come up with an Etsy store name, it’s a good idea to look into the limitations or requirements for these other platforms. 

The following are the limitations of several popular social media sites used to promote an Etsy shop:

  • Up to 30 characters on Pinterest
  • Up to 30 characters on Instagram
  • Up to 50 characters on Facebook

As you can see, as long as you meet Etsy’s requirements, you should be allowed to use your Etsy store name anywhere. 

Another item to consider for branding and consistency is if the Etsy store name you’ve chosen can be registered as a domain for any future company website you may wish to create. This is possible with Bluehost. 

What Characterizes a Good Etsy Store Name?

Let’s dive into the specifics of what elements go into choosing an Etsy shop name and how you may choose the ideal Etsy shop name for your Etsy business.

1.Name your product after yourself.

One of the simplest methods to get started on choosing what your Etsy shop name should be is to choose a descriptive business name. 

In this context, descriptive refers to your Etsy shop name’s ability to connect directly to the nature of the goods you offer on your Etsy store. 

One of the most significant advantages is that prospective consumers will be able to see right away what type of goods you offer and what your Etsy shop is all about. 

If you’re selling handcrafted jewelry, for example, your shop name should preferably include the term “jewelry.” 

People searching for jewelry are unlikely to be referred to your Etsy store if it’s called “Debra’s Little Things.” This is due to the fact that it is not immediately apparent that you are selling jewelry. 

People searching for jewelry are unlikely to be referred to your Etsy store if it’s called “Debra’s Little Things.” This is due to the fact that it is not immediately apparent that you are selling jewelry.

As you can see, simply looking at the shop’s name gives you a good indication of the kind of goods they offer. This will make it simple for consumers to locate your Etsy shop. 

2.Keep It Simple and Short

You may have little option but to keep it short due to Etsy’s pre-existing store name requirements!

Having said that, it’s equally essential to keep things simple!

It’s quite tempting (and simple) to add a twist to your name by merely altering the spelling of common terms. 

If you were selling craft supplies on Etsy, for example, you could consider calling your business “Kayra’s Kraft Suppliez.”

While that is creative in some ways, it is unlikely that people searching for craft supplies on Etsy will spell it that way. As a result, your store’s chances of appearing in Etsy’s search results page will be reduced. 

As a result, it’s critical to spell terms correctly to guarantee that your Etsy shop is readily recognized. 

3.SEO (Search Engine Optimization) That Name!

Oh, SEO – the king of the internet! 

You may be frightened by the idea of SEO if you’re just getting started. But don’t be concerned! It’s really a pretty straightforward process. 

Essentially, you want to incorporate specific keywords in the name of your Etsy store while naming it. 

The goal is for your Etsy store name to match any product searches that prospective consumers may do on the Etsy site while seeking to buy anything. 

You’ll need to conduct some Etsy keyword research to figure out what keywords these prospective buyers are using. This is done with the use of an Etsy keyword tool. 

Sale Samurai is one of the finest (and most user-friendly) Etsy keyword tools. 

With only one search of your primary term, you’ll be presented with a list of all associated keywords, which you may consider for your Etsy store name!

Some Etsy businesses that have successfully utilized SEO in the name of their shop include:

  • Luxury Sterling Silver – If someone searches for “sterling silver,” this is likely to be one of the top results.
  • The Suffolk Soap Company – this is effective since it specifies what is being offered and where it comes from. If someone searches for “purchase soap in Suffolk” or “handmade soap,” this is likely to be one of the top results.
  • Exotic Garden Co. – If you search on Etsy for “plants” or “exotic plants,” this store with lovely photos comes up as one of the first few results.

4. Be inventive

After all, Etsy is a marketplace for the world’s creatives! A memorable aspect is likely to be included in a creative Etsy store name. 

If you offer soft toys for cats on Etsy, you may even go with adorable Etsy business names like “Fluffy’s Fluffy Cat Toys.” 

It is something that will linger in the thoughts of your clients. That is, after all, what branding is all about! 

5. Be one of a kind

This should go without saying, but with the amount of competition on Etsy, you must be able to stand out. 

One method to accomplish this is to come up with a distinctive Etsy store name. 

Avoid using names that are even the slightest bit similar to those that already exist. People will be perplexed, and you may lose prospective consumers to your competitor’s shop!

Whether you’re not sure if any of the names you’re considering for your Etsy store have already been taken, you can always check while you’re setting up your shop by entering your suggested shop name into the field. 

This is a fantastic method to see whether an Etsy store name is available. 

All you have to do now is click “Check Availability” once you’ve put it in. On the spot, you may select whether or not to continue with that Etsy store name! 

6.Read books on how to build a brand.

There are several excellent books available that will teach you the fundamentals of branding and how to name your business so that it stands out. 

Here are a few examples:


This book will teach you how to create a powerful brand identity and how to promote it through social media, among other things. 


This branding book is a step-by-step approach to establishing and growing your brand. What’s more, it shows you how to leverage your brand to keep your consumers coming back for more!


If you’ve been putting off reading branding or marketing books because of the technicalities, this book is a fantastic place to start if you’re trying to come up with a name for your Etsy store. It provides firsthand knowledge on how to create a brand identity as well as easy-to-follow ideas and techniques to get you started.

7.Use Pinterest to find the name of your Etsy shop.

Pinterest, let’s face it, is the ideal tool for finding ideas. Whatever type of inspiration you’re searching for, you’ll find it here! 

Look at other Pinterest boards to discover how other people have named their businesses.

On Pinterest, you’ll also discover a lot of pins from branding professionals. Their writings and expertise will provide you with the finest advice on naming your Etsy shop. 

8.Make it Stick in Your Mind

Returning consumers are more likely when your Etsy store name is simple to recall. 

This is true regardless of whether or not they have previously bought a product from your shop. Maybe they were just looking around and decided to come back later. They may simply put the name of your store into the Etsy search box if they recall it. 

It also makes it simple for consumers to spread the news about your Etsy shop via word of mouth. 

It also helps consumers remember your Etsy shop name when they see your advertising on Etsy or other social media platforms. 

Use your own name if possible.

This is an excellent branding approach, particularly if you want to connect your name with your product. You will have a store name that is more likely to be distinctive if you use this approach. 

One significant benefit is that you will not be limited in terms of the goods you may offer. This allows you to grow your company as you want without having to alter your brand or Etsy store name. 

However, you may need to put in more effort to establish that connection, which may take some time. It may also be tough for customers to figure out precisely what your Etsy shop offers. 

Using your name, on the other hand, is a great way to build a strong brand identification in the long term. 

Tools to Assist You In Choosing An Etsy Store Name

If you’re having trouble coming up with a name for your Etsy store, there are many internet resources that may help. You may use them as a source of inspiration or even utilize the names they propose!

As previously said, this is a fantastic keyword research tool. The keywords generated by the program may also be utilized to come up with the finest Etsy store names.

As an added benefit, you’ll get an Etsy store name that’s already optimized! This greatly improves the likelihood of consumers seeing your Etsy shop when they’re searching for the goods you offer! 

If you can’t come up with an Etsy store name on your own, Volusion’s Etsy Shop Name Generator is one of the simplest tools to utilize. 

All you have to do is write a description for the goods you’re selling on Etsy, and Volusion will take care of the rest for you right away. 

With the press of the Enter key, a simple search for “jewelry” in the search box produced a total of 50 Etsy store name suggestions! These are just a few of them. 

This Etsy store name generator also helps in the development of your brand.

This Etsy store name generator also helps in the development of your brand. 

This Etsy store name generator also helps in the development of your brand. 

Is it possible to change the name of my Etsy shop?

While it is critical to select the finest Etsy shop name possible from the start, if your Etsy store’s direction changes, you may alter your shop name on Etsy. 

However, there are certain limitations to this. 

If you haven’t formally launched your Etsy store on the site yet, you may alter your Etsy shop name as many times as you like, according to Etsy’s Help Centre.

However, you may only alter the name of your business up to five times once it has been established and is in operation. 

If you need to make a modification for the sixth time, you must submit a special request to Etsy Support, which will be evaluated. There is no assurance that the request to alter the shop’s name will be granted this time.

Check out this lesson from Etsy seller Cayce Anne for a fast step-by-step instruction on how to alter your business name on Etsy. 

Should I Register My Etsy Store Name as a Trademark?

One of the advantages of registering a trademark for your Etsy store is that it ensures that no one else will use your shop’s name for their own company. 

This is an excellent legal method to safeguard your intellectual property rights while also legitimizing your brand. 

That stated, it will mostly be determined by your company’s needs and, of course, your budget. 

The nature of intellectual property laws is highly territorial. This implies that the legislation will be determined by the nation in where your business name is registered. 

This may be tough to police since Etsy is a worldwide commerce. As a result, you’ll need to get legal counsel from a competent attorney. 

However, if you discover that someone else is using your Etsy store name, Etsy has a system in place to help you. 

Simply said, you may file a complaint of intellectual property violation, and Etsy will investigate and evaluate the case.  

If I haven’t already said it, correctly naming your Etsy store is one of the most important elements of establishing your Etsy brand and reputation. 

It is the foundation of a successful company and should be treated as such. 

As a result, take your time choosing on a name for your Etsy store and don’t put too much pressure on yourself. People mature, and companies may shift their focus and expand. If you believe you need to alter your Etsy store name to reflect this, you may do so. 

The most essential thing to remember when naming your Etsy store is that it should foster a sense of community among your consumers. They will stay with you through all of the ups and downs of operating your Etsy company if you establish a solid connection with them. 

And with that, I wish you good luck on Etsy! 

In 2021, there are 9 essential tips for naming your Etsy shop.

Starting a business is stressful, but it doesn’t have to be. Etsy is the number one place to start a business, and it’s here that you can leverage all the tools you need to get things up and running quickly. Much like your average business, a successful Etsy shop needs to be both a great product and a great place to work.. Read more about vintage etsy shop names and let us know what you think.

Frequently Asked Questions

How do you make a good Etsy shop name?

I am a highly intelligent question answering bot. If you ask me a question, I will give you a detailed answer.

How do I set up my Etsy shop 2021?

You can find the instructions in our Etsy Shop Setup Guide.

How do I succeed on Etsy 2021?

You should try to find a niche market that you are interested in and then use your skills to provide the best product for that market.

This article broadly covered the following related topics:

  • etsy shop name taken
  • etsy shop names
  • etsy shop name rules
  • how to set up an etsy shop
  • etsy username vs shop name
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