Etsy is a great place to sell your handmade goods, but you need to be aware of some things to keep your business running smoothly. Etsy SEO, or Search Engine Optimization, can increase your sales and income. Other benefits of Etsy SEO include:

Etsy is a great place to sell your hand-made products, but it can also provide you with a marketing platform to get the word out about your creations. Here are 10 Etsy SEO tips to make sure your products are seen by the right people.

You’ve just listed your first item on Etsy, you’re feeling excited and you’re wondering how to get more sales. You might be wondering how to get more sales, and you’re not alone. Etsy is quite popular, and has over 200,000 active sellers.

If you have an Etsy shop or are thinking about starting one, you’ll need to know the best Etsy SEO strategies to guarantee that you receive as many visits as possible!

Now is not the time to flee! Yes, it’s normal if you come across SEO and get a bit frightened by it. 

The basics of SEO, on the other hand, are not difficult to understand. Once you’ve laid the groundwork, you’ll find it’s simple to add the details on your own time. 

More significantly, sometimes just laying the groundwork is enough to guarantee that your Etsy shop has the greatest chance of attracting more visitors and purchases. 

So, let’s get started with some fundamental Etsy SEO advice and address the all-important question: what does Etsy SEO mean?

Continue reading to learn more about:

  • What is SEO and how does it work?
  • What does Etsy SEO entail for you and why is it essential for your business?
  • The finest Etsy SEO suggestions to help you improve your Etsy store
  • How long does Etsy SEO take to work?

Disclosure of Affiliate Links

This post includes affiliate links, which means that if you click on them, I may get a small profit at no extra cost to you. I really hope you find the information in this post to be beneficial!

Related Articles:

  • (LINK!) How to Increase Etsy Traffic
  • (LINK!) Etsy Keyword Tool
  • Keyord Research on Etsy (LINK!)
  • (LINK!) How To Use Pinterest For Etsy
  • (LINK!) Etsy Tags

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is a term that refers to the process of optimizing The fundamental concept of SEO is to match your website’s content to what visitors are searching for.

When individuals are seeking to buy anything online, they will use the search bar to find what they are searching for. 

The ultimate goal of utilizing SEO on your site is to increase traffic depending on what visitors type into the search box. 

The majority of search engines operate in this manner. 

The goal of most website owners is to optimize their content so that it appears on the top page of any query’s search results.

As a result, if you want to increase traffic to your site, make sure your content fits the terms people are searching for. 

On Etsy, what is SEO?

Let’s look at how SEO works and how it may be used to your Etsy shop now that we’ve covered the fundamentals. 

The practice of increasing your store’s exposure on Etsy as well as major search engines like Google is known as Etsy SEO. 

When you create an Etsy listing for an item you’re selling, you’ll be asked to provide specific details about the goods or service to define it. 

Product or service descriptions on Etsy are often organized as follows:

  • Tags
  • Titles
  • Categories
  • Attributes

More information on what they imply for Etsy listings may be found here.

The goal of Etsy SEO is to utilize the right keywords in your product descriptions to match what customers are searching for on the site. 

In an ideal world, the keywords you choose in your product description should precisely match a prospective customer’s search query.

Once you’ve completed this, there’s a better possibility that your store will appear on the search results page and that the customer will be routed to your website. 

To Optimize Your Etsy Shop, Use These Etsy SEO Tips

There are several Etsy SEO strategies that you may use while designing your marketing strategy for your Etsy shop. 

These suggestions will drive more traffic to your Etsy store and lead prospective consumers to your listings. 

1.Use Keywords That Are Appropriate

This is most likely the most crucial Etsy SEO advice. 

The question on your mind right now is presumably how and where to discover Etsy keywords. Words or phrases that describe your product or service are referred to as keywords.

Keyword research is your best friend if you’re searching for methods to enhance your Etsy SEO. 

The act of searching for and evaluating the words that people type into search engines is known as keyword research.

Keyword research will reveal, among other things:

  • This is precisely what people are searching for.
  • Keywords that are associated with what people are searching for
  • The number of times a keyword has been searched. 
  • The likelihood of appearing on the first page of search results

Here’s where you can discover more about Etsy keyword research.

If you’re unsure where to begin with Etsy keyword research, there are a few options. 

There are many Etsy SEO tools accessible online. 

The following are some of the finest Etsy SEO tools for increasing traffic to your Etsy store:

You’ll like utilizing Sale Samurai, an Etsy SEO tool. It’s simple to use, provides clear results, and, most importantly, provides a diverse set of results based on different search criteria.

 Sale Samurai is an Etsy SEO tool worth investing in because of its low pricing and comprehensive search results.  

NOTE: As a reader, you will get a discount code that must be used on the sign up page. Outandbeyond is the code (all in lowercase). This will offer you a lifetime discount of 20%.

Keysearch is another another excellent keyword research tool for finding the finest keywords for your Etsy store and listings.

 It’s a straightforward application that provides the facts you need in an easy-to-understand style. 

NOTE: It costs $17 a month, but if you use my discount code and referral link (KSDISC), you’ll save 20% and receive a free one-month trial!

Marmalead is an Etsy SEO tool that helps you discover listings that are comparable to what you offer on your Etsy store by looking for keywords that actual consumers are using. 

While it provides current keyword data, it can also forecast how these keywords will perform in the next months. 

2.Look at the location, look at the location, look at the location, look at the location, look at the location, look

While it’s critical to use the right keywords, the placement of those keywords is as crucial. 

The keywords you wish to utilize should ideally appear at the top of every page of your Etsy listing. This will enable the Etsy search algorithm to recognize your listing right away and match it to a user’s search query. 

Use the most essential and relevant keywords in your first few tags and include them at the very beginning of your description, as seen below, if you’re selling crystal beaded bracelets. 


This is known as keyword front-loading, and it is a helpful strategy for catching the attention of a prospective customer. 

The result of your keyword research will determine if a keyword is considered essential or relevant. 

3.Use all 13 tag spaces on Etsy

You have 13 chances to enter keywords when tagging your Etsy items. Use them all, and use them wisely!

Tags enable you to use keywords and phrases to define your goods. 

The more diverse (but connected!) they are, the more likely a prospective client will see your ad.


These related searches include all the many ways you may tag a product like silk scrunchies, as you can see above. 

Your shop listing will show in as many search results as possible if you diversify your tags. It will take some practice and keyword research to get the hang of it, but with some practice and keyword research, you will get the hang of it. 

Here’s where you can learn more about Etsy tags and how to utilize them.

4.Continue to update your Etsy listings

It is critical to maintain your Etsy listings fresh and updated in order to boost SEO traffic to your Etsy shop. 

Etsy has a habit of giving new listings a boost that is just brief. 

The same principle applies to listings that have been renewed or updated. As a result, altering up your listing will help you capitalize on this increase. 

You don’t have to do this for every listing, of course. Change the keywords, tags, and descriptions on some of your most popular listings to keep them up to date. 

5.Don’t Use The Same Keywords Too Frequently

Etsy will only display a handful of your items in a single search, no matter how many times you repeat the best keyword.

This implies that if you utilize the same keywords for all of your listings, the majority of them are unlikely to appear on the search results page. 

As a result, even if you’re selling identical items on Etsy, attempt to change up the keywords in your titles, tags, and descriptions. 

For instance, a search query for “mask chains” will return the following tags. You can observe how the Etsy algorithm recognizes entirely distinct keywords for a specific kind of goods. 


More of your listings will appear in a prospective customer’s search results page as a consequence of this!

6.Provide specific details

It’s all in the details, as they say. The more useful information you offer about your product, the simpler it will be for prospective consumers to determine whether or not to buy it. 

Details like these may be found:

  • The many choices available for your product (e.g. different sizes, colors, or designs)
  • Whether or whether the item is handcrafted 
  • Whether the product is eco-friendly and/or produced in a sustainable manner
  • Discounts or buy-one-get-one-free offers
  • Any freebies offered in conjunction with the purchase of the product
  • What is your refund policy?
  • Different delivery options are available.

The fact that a product is made in a sustainable manner may be enough to persuade a consumer to purchase it!

7.Make Use Of High-Quality Photographs

A picture is said to be worth a thousand words. In today’s world of eCommerce, this has never been more true.

Make sure your product images are of the highest possible quality. Some product photography ideas to help you stand out from the crowd include:

  • A still image of your product
  • An up-close look at the product
  • Customers will be able to envision your product being worn or used if you provide a picture of it being worn or utilized.
  • The order packing procedure is shown in this short video. Small business owners have taken notice, and some customers have even requested that their purchases be videotaped throughout the packing process!

8. Make Your Store More Organized

Keeping your Etsy shop clean, tidy, and organized is definitely worth the effort, even if it is a virtual business. Make sure that your shop is simple to navigate. 

Would you shop at a store that is disorganized and has a variety of goods all over the place?

More essential, make sure your consumers can simply locate your goods. This may be accomplished by creating a well-organized menu and categorizing your goods. 

A pleasant customer experience will almost definitely encourage your clients to return to your Etsy shop!

9.Incorporate your Etsy store into other platforms.

You may utilize social media sites like Pinterest to connect to your Etsy shop after you have a strong Etsy SEO plan in place. In your Pinterest listings, you’d caption your pin with the same keywords and techniques. 

Backlinks to your business are generated when people share your pin or publish it to their own Pinterest boards. This is one of the most effective methods to boost your Etsy store’s organic traffic!

Learn how to utilize Pinterest for Etsy in this article.

10.Enlist the help of an Etsy SEO expert.

If you need further Etsy SEO assistance or are having trouble with SEO, consulting an SEO expert is one of the greatest things you can do for your Etsy shop. 

These are SEO marketing professionals that can assist you in determining the finest Etsy SEO methods for optimizing your Etsy shop. 

Many of them will provide you with personalized Etsy SEO guidance for your shop in one-on-one meetings. They’ll assist you in setting everything up and getting your business ready to ride the organic search traffic wave!

P.S. If hiring an outside expert isn’t something you’re ready to commit to just yet, have a look at our in-depth Masterclass on SEO Success for Beginners. 

This Masterclass will teach you all you need to know about SEO to get started optimizing your Etsy shop and boosting organic traffic!

What Is the Importance of SEO?

You may be asking why so much focus is placed on Etsy SEO at this time. 

The goal of Etsy SEO, as you can see, is to optimize your Etsy shop. 

Once you’ve perfected your store’s optimization, you’ll notice that organic traffic will pour into your site with little to no work on your side. 

More visitors equals more purchases! 

One of the main advantages of Etsy SEO is this. While implementing the work you put in to optimize your Etsy shop to attract the attention of search engines may be difficult (and even irritating! ), it will pay off in the long run when you watch your sales soar!

How Long Does Etsy SEO Take To Produce Results?

You may be waiting to see whether traffic is really coming your way now that you’ve improved your shop utilizing these Etsy SEO techniques. 

This is very dependent on the kind of goods you offer and the number of searches for that product. 

While the modifications are immediately visible on Etsy, it may take some time for other search engines to notice. 

Etsy SEO may provide benefits in terms of increased traffic in as little as a few hours in certain instances. It may take a few days for you to see a difference in organic traffic to your Etsy shop in other cases. 

That said, like with everything, it’s better to keep your expectations in check and wait! 

SEO is a method. Have trust in the SEO gods and traffic will come your way if you’ve done all of the required measures to optimize your business.

How can I tell whether my Etsy SEO is effective?

You may be wondering how you’ll know whether your Etsy SEO tweaks and keywords are working after you’ve applied them. 

The only method to see whether your Etsy keywords are working, according to Etsy’s Ultimate Guide to Etsy Search, is to look at your Etsy Shop Stats. 

The keywords used to discover your listing will be shown in your Etsy Shop Stats. 

You’ll also be able to observe which of your ads have received the most attention and which have received the least. 

With this information, you can modify the listings that aren’t doing well in terms of Etsy SEO and improve the keywords you’ve used in the tags and descriptions of those listings. 

After you’ve optimized your shop, check your Etsy Shop Stats every month or so to see which keywords are bringing in the most revenue. This will allow you to see whether your efforts are paying off and if your SEO approach is successfully generating visitors to your Etsy shop.

If you want your Etsy shop to be more visible to prospective consumers, don’t underestimate the importance of SEO, particularly Etsy SEO. While it may seem difficult at first, after you have mastered the Etsy SEO techniques, it will become much simpler. 

You’ll be able to get started on your SEO marketing tactics with these Etsy SEO recommendations. These suggestions may help your business get fresh exposure to audiences from all over the globe, resulting in a larger international client base in the long term. 

The Most Effective Etsy SEO Strategies for Increasing Store Views

Etsy is currently the second largest e-commerce marketplace in the world, after Amazon, and the company is reportedly valued at over $2 billion. Etsy is a marketplace that sells handmade items, and it is rapidly gaining popularity with online shoppers. This has led to the rise of new e-commerce design trends, especially with the rise of Etsy SEO.. Read more about how to beat the etsy algorithm and let us know what you think.

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